Getting Practical with 3D Printing

3D Printing is everywhere.  You can’t click through design blogs anymore without constantly seeing newer and cooler applications for this “print” process.  We have even seen companies start 3d printing their own circuit boards – check it out Here.  Digging back through our old posts you will find at least 10 about some form of 3D […]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing […]

13 Powerful Print Ads That’ll Make You Look Twice

Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Some of them feature clever tongue-in-cheek jokes […]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services […]

COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the […]

Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing […]

How to Use Solar-Powered Screen Printing Inks

Flip-flops and nail polish that changes color when exposed to sunlight has long been a fun fad,  but now that trend also extends to screen print ink, allowing screen printers to create garments, tote bags and other items that change color when exposed to the sun. Solar Active International has created a series of screen-print […]

The Role of Print Marketing in a Digital World

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

Why Brand Colors Matter

How True Blue is Your Logo? When you were a kid, color was simple. Red was red, blue was blue, yellow was yellow. Then you grew up, went to work in the graphics department of a huge corporation and color has turned into a bit of a headache. Why is getting your blue logo right […]