How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print […]

Farnsworth-Munsell 100 HueColor Vision Test

The Farnsworth-Munsell 100 hue test is one of the most famous color vision tests available. It belongs to the group of hue discrimination, also called arrangement tests. Another famous test in this group is the Farnsworth D15 arrangement test. The aim of the test is to order the shown color plates in the correct order—any […]

Regulatory Compliance Is a Boon for Print

Product manufacturers and their package/label printing partners seem to be in an ongoing race to keep up with changing regulations – from the UL (Underwriters Laboratories) for electrical products, RoHS (Restrictions of Hazardous Substances) or GHS (Globally Harmonized System) for chemicals, FDA (U.S. Food and Drug Administration) for food products or, north of the border, […]

Print Packs a ROI Punch

Everywhere you look, the data continue to tell a love story with print. Whether direct mail, signage and in-store displays, or print advertising, print continues to pack a wallop when it comes to ROI. It’s not that marketers need to focus on print to the exclusion of digital media, but print needs to remain a […]