Pantone Color of the Year for 2016

The Pantone Color of the Year for 2016 is Rose Quartz & Serenity I love posting about the Pantone color of the year and 2016 will be no different.  I picture a room full of designers using words for colors that are far too complex for my brain to understand.  Titian, Luscious, Bisque, and Vermillion […]

A Look Inside the Pantone Color Factory

Inside the Pantone color factory, where the world gets its colors Designers and artists all over the world use Pantone’s color guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Those standards are created at Pantone’s […]

Offset vs. Digital Papers

Offset vs. digital papers: does the choice matter? “While it is possible to run some offset sheets on digital presses and vice versa without problems, it’s taking an unnecessary risk,” said Mike Blanco, GPA’s director of R & D and technical services, adding it’s critical to accommodate each press’ unique requirements. Offset presses use moderate […]

Six Unique Marketing Uses of Print

We sure hope you haven’t hit that Friday Funk.  If you have, perhaps these six unique marketing uses of print will zest up your day and recharge your creative batteries.  Marketing and print have long gone hand in hand, but these unusual ways of placing ink on products really sparked our creativity. 1. Y+ Yoga Center […]

Sports Illustrated puts you inside the new Swimsuit Issue

This is really cool. The power of print and digital! Quad/Graphics has announced the inclusion of its Quad Virtual Reality (QVR) Viewer in select copies of the 2016 Sports Illustrated swimsuit issue that provides an all-access viewing experience of the magazine’s first-ever virtual reality videos. The QVR Viewer appears in about 500,000 special newsstand versions […]

Digital Finishing and How it Enhances Print

Digital finishing technology delivers a world of possibilities and opportunities to professional finishers and print service providers. Finishing technology from such companies as MGI, Scodix, and Esko among others, add value to the printed material, to create new sales possibilities and ensure timely delivery of product. There is very little downside, if any, to migrating […]

Blame the Fanatny Rod

Problems on press?!?! – Sappi “Off Register” has a great solution to hold your client off – blame the fanatny rod.  Nothing like a solid chuckle to start your Friday morning.  Big thanks to Sappi and their team for this video from 2011. ~Source: Sappi – Fanatny Rod