Surprise! The Power of Print

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]

The move away from pre-printed shells

The move away from pre-printed shells If you wander the warehouse of many direct mail or transactional printers, you will likely stumble upon roll after roll of preprinted forms—so-called “offset shells.” For years, preprinting static color content on an offset press and rerunning them through a digital press to add personalized content was the most […]