"Tech Up" Direct Mail

Direct mail continues to lead all other direct marketing communications in ROI. This is why most marketers have not abandon direct mail and have looked for ways to integrate it with online campaigns.  As direct mail continues to evolve and as technology continues to evolve we need to look at new ways to incorporate the […]

Two Must-Haves in Logo Design

Uber important to a company’s brand recognition is their logo.  Numerous websites are published as guides to building logos and creating brands visually.  Most of these sites cover similar topics, and when sorting through them all I found two of their points to be VERY important in logo creation. Just as a quick definition/guide I went […]

Graphic Arts Show Company Announces “Positively Print” Program To Champion The Power of Print

As you know we are huge advocates of print here at InkOnDaPaper. Over the weekend I found out about the Graphic Arts Show Company (GASC) “Positively Print” program.  GASC produces the graphic communications industry’s largest tradeshows in the Americas, the annual GRAPH EXPO, and alternating every fourth-year global PRINT events. The “Positively Print” program will […]

Top 100 Free Fonts found Online for download

Often this blog is geared straight towards the manufacturing side of the print world.  This post for a friday morning is intended for the “printers” that leaves out – the graphic design team.  Just as important as the printer is the designer.  Good Printing starts with Good Design. Over the years my Adobe Creative Suite […]

When Personalization Goes Wrong

Personalization is becoming more and more common in print communications from direct mail to letter packages. Many companies are able to produce dynamic mailers that switch out information, images, content and offers based on the individual they are targeting. The issue that arises when getting into these personalized campaigns is matching the correct data with […]

Throwback Thursday – The Linotype Machine

Throwback thursday is all about the Linotype Machine.  This thing is amazing.  A true mashup of Engineering and science.  Hand typesetting is tiresome, long, intricate work, and it was largely unchanged for 100’s of years.  Then came the linotype machine. The linotype machine (/ˈlaɪnətaɪp/ lyn-ə-typ) is a “line casting” machine used in printing. Along with letterpress printing, linotype was the […]