In January, the announced sale of the Palmer Printing plant at 739 S. Clark Street made official what has long felt like an inevitability: there are no more printers in Printer’s Row. Once one of the nation’s liveliest printing hubs, the Printer’s Row neighborhood hasn’t lived up to its name for decades. Following the exodus of industry giants like […]
Historic printing press removed, replaced with newer machine
A big change at Cal Poly – their historic printing press is out and a replacement is in! “In our industry, there’s a major shift going on,” Graphic Communication Department Chair Kenneth Macro said. “You get [the news] now on your gadgets.” The ‘major shift’ Macro is describing is the increasing number of news sources […]
Harnessing The Power of Direct Mail
Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]
Print techniques that say a lot about your brand without saying anything at all
Art effects and specialty print techniques (which perform better on coated paper) are sensational avenues to reach that coveted status as an instantly recognized and exciting brand. The following are a few of our favorite finish and special effect examples. They create unique tactile experiences and can engage your audience with your brand in a […]
A Mini Paper Mill Tour
If you are a printer, buyer or designer that has been on a paper mill tour, then you may already be familiar with the science and technology of paper making. But for those of you that haven’t walked the steamy rooms of a mill, the process and the scale of the manufacturing may be hard […]
Print Insert That Smells Like Leather
I was able to get my very own copy of this one(thanks Mom)! I have to say this was really cool and it really does smell like leather. This was a home run in terms of using print to drive an experience. Editor’s Pick Toyota has created a pop-up print insert for the Camry that’s […]
Reasons Why Direct Mail is More Effective
Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]
Create Color Palettes From Your Instagram Photos
Pantone has launched Pantone Studio, an addictive new iPhone app aimed at young, digital-savvy designers and Instagram-happy color-lovers who might get a kick out of creating personalized color palettes on their smartphones captured from selfies and snapshots and matched to Pantone’s color library of more than 10,000 hues. Designed by digital agency Rokkan, the new app replaces the company’s MyPantone app from […]
Powercoat Alive – Adding Content to Paper
Powercoat Alive – Deliver Interactive Content in Your Paper | NewsWatch Review from NewsWatch Television on Vimeo. Everyone is talking about it in the technology world- NFC or Near Field Communication. Rooted in radio-frequency identification tech, NFC has recently gained high popularity in recent years due to its integration with mobile devices. Now here comes a solution to make it even […]
Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge
With our modern fixation on shiny new technology, it’s refreshing to see Scouts get excited about something from the predigital age. That’s exactly what’s happening in Lancaster, Pa., where one Scouter has channeled his passion for Gutenberg-style printing into a volunteer Scouting role. In 2009, Ken Kulakowsky, who has been involved with Scouting since he was a Cub Scout […]