The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. If your organization handles personal data of EU individuals, you must comply or face fines of up to €20m, or 4% of annual global turnover. So what does the new GDPR mean for the print industry? Here are five important starting […]
Graphic Design Jobs You May Not Know About
“Choose a job you love and you will never have to work a day in your life.” -Anonymous Figuring out what you want to do with the rest of your life isn’t easy, but it can’t hurt to start your search by focusing on things you actually like to do while you map out your […]
How Interactive Print Ads Boost your Bottom Line
Content is king, but data decrees: are you in or are you out? CMOs are on the line to prove decent ROI with their marketing dollars. They are sharing a place on that line with you: if you can’t prove your marketing works, if you don’t have the data to prove your marketing pays off […]
The Reason ‘Going Paperless’ May Not Be the Greenest Option
By Samantha St. Pierre When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is “green.” Usually without fail, what makes these workplaces “green” are initiatives to going paperless. And we’ve all received emails that include a line at the […]
How Are You Spending National Book Lovers Day?
From clay tablets in the third millennium B.C. to e-books in the second millennium A.D., books have played a crucial role in preserving cultures, educating the masses, and entertaining us for thousands and thousands of years. If you have ever read a book, you have Johannes Gutenberg to thank—with the invention of the printing press […]
Bridge the Gap Between Print and Digital
Which is better for a textbook? Print or digital? In most cases, schools and universities are still using print books for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance […]
With China No Longer a Recycled Paper Market, Municipalities Adjust
HAZELWOOD, Mo. — From aluminum cans to plastic and paper, mountains of material get crunched into bales after winding through a $9 million maze of sorting equipment at Republic Services’ recycling facility in Hazelwood — one of two major processing centers for the St. Louis region’s recyclables. Paper makes up around a third of the […]
A Washable Print Advertisement
This creative poster does a lot more than raise brand awareness. Full Tilt Cycle is a cycling studio located in Peterborough, Ontario and their most recent ad campaign has a unique twist. The poster reads, Sweat. Rinse. Repeat. and the letters of the poster are removable detergent based letters. This creates a washable print advertisement. […]
Printers Row Losing Its Last Printer
CHICAGO (CBS) — Chicago was once the publishing capital of the world for books, magazines, and catalogs. From the late 19th century through much of the 20th century, most of the work was done in one city neighborhood As CBS 2’s Jim Williams reports, Printers Row is losing the last link to its past. “There’s something special about being here […]
Maintaining Brand Consistency with Promotional Products
Your brand encompasses everything that customers perceive of your company. The logo, color scheme, tone and voice, with any aspect of your branding, you want to convey a consistent message. Promotional products are an excellent and effective way to promote your business and it’s easy to maintain brand consistency through your item choices. Here are […]