Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. […]
Stochastic Printing vs. Conventional Printing
FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]
6 Color Process Printing?
Most of us are familiar with 4 color process, the standard CMYK that drives most of the “full color” print found within our industry. You may have even heard of 8 color printing commonly used in Epson printers for proofing. This process utilizes CMYK and a Light version of CMYK to create a wider gamut. […]
Are you ready for Print18?
In just a few short weeks, Print18 opens in one of our favorite locations. If you have not yet registered, now is the time. This yearly event is here to help GROW your knowledge and your business. With over 75 education sessions and hundreds of exhibitors, this event continually brings the latest and greatest of […]
The key to unlocking print’s future
Headlines continue to focus on the death and disruption of traditional industries. Netflix and Hulu have already disrupted the TV industry but many experts predict the future will be a blend of the old (linear) and new (addressable/OTT). Publishing is the latest industry to make headlines with the news this week that The New York Daily News, […]
An Appreciation For An Old Friend: Direct Mail
Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]
10 Reasons Why Catalogs are a Marketing Powerhouse
Studies show that consumers enjoy reading magazine-like catalogs. That’s why they spend time engaging with them. In fact, the average time spent looking at a catalog is 15.5 minutes and consumers tend to hold on to them for several weeks.1 Catalogs are also a strong customer retention tool since people are even more likely to read […]
5 years of InkOnDaPaper
Today marks a huge milestone for the InkOnDaPaper team. It was 5 years ago today, August 22nd, when we founded this little blog. We were sitting in a small apartment kitchen in Chicago’s River North neighborhood when our wives told us we should “STOP TALKING ABOUT PRINTING SO MUCH!”. It may not have been those […]
EU GDPR: 5 Implications for the Print Industry
The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. If your organization handles personal data of EU individuals, you must comply or face fines of up to €20m, or 4% of annual global turnover. So what does the new GDPR mean for the print industry? Here are five important starting […]
Graphic Design Jobs You May Not Know About
“Choose a job you love and you will never have to work a day in your life.” -Anonymous Figuring out what you want to do with the rest of your life isn’t easy, but it can’t hurt to start your search by focusing on things you actually like to do while you map out your […]