By Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed […]
Tips To Keep Your Direct Mail Out Of The Trash!
How many times have you snagged the mail from the box and not even opened it? We’re print enthusiasts, and even we’ll admit to doing it from time to time. So how do you break that cycle? Here are a few direct mail tips to keep your mail from heading straight into the trash bin. […]
Branding in 2017: Reliable, Respectful, Real
Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on? Before we dive in, let’s clarify a few […]
4 Essential Rules of Effective Logo Design
A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see […]
Programmatic Printing drives Direct Mail
Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that […]
11 Design Trends in 2017
It’s like our wise friend Ferris Bueller said, “If you don’t stop and look around once in a while, you could miss it.” We know you’re a busy bee, so we rounded up 11 design trends in 2017 that you need to know! 1. Bright, bold color palettes These pigments of your imagination are not […]
Hot New Products to See at PRINT 17
Here’s a sampling of just some of the new products that will be highlighted during PRINT 17 Sept. 10-14 in Chicago. Visit www.Print2017.com for more info on the show. The Océ Colorado 1640 roll-to-roll printer from Canon USA. The Océ Colorado 1640 printer, from Canon Solutions America, Large Format Solutions – LFS, will be spotlighted. With top speeds […]
Simply Converting CMYK to Pantone
Converting across multiple formats is never easy. CMYK, Pantone, HEX, RGB, the list goes on. With so many tools online to use, it’s hard to weed out what is truly going to help. Here is a quick tool I use all the time. A very simple converter of CMYK to Pantone colors. Just […]
Making a Paper Claim with Sappi Off Register
A quick video to break up your day. Sappi’s Off Register team is at it again and this time they are making us laugh while making a paper claim. Sully is trying to resolve a problem with his paper. So naturally he calls his mill rep, who faxes over a “little” paper claim form for […]
Does size matter in Direct Mail?
When you’re planning a direct mail campaign, one of your first decisions will be what size mailpiece to use. Does size matter in Direct Mail? Of course it does. That decision will affect how much space you have for your message and how much you pay in postage. Take a look at the three most […]