Well it has been a while since we have put out some new content and I blame myself. The old print job has really been taking a toll this year, but we are back and better than ever with some new content. Brian and I committed to getting back to our readers and making sure […]
5 Awesome Examples of Interactive Print Ads
You may have seen some of these featured before on our site. These are the best examples of interactive print ads we could find. Massive brands like Ford, Nivea, and even Motorola use interactive ads to drive innovation and new products forward. Utilizing this modern technology and blending it with print creates a special experience […]
How this Eco-Friendly Paper is Made from Oranges
Crush is the innovative eco-friendly paper made by Favini replacing up to 15% of virgin tree pulp with 9 natural raw materials: the process residues from citrus and kiwi fruits, corn, coffee, olives, hazelnuts, almonds, lavender and cherries. The video tells the life cycle of one of these materials, the citrus fruits! Italy is one […]
Personalize with Digital Print
Today, many businesses are focusing tightly on online marketing and neglecting the benefits that a more diverse omnichannel marketing strategy can bring. While the value of online channels such as social media, email, organic search and pay-per-click advertising can’t be ignored, some brands have started placing big bets on digital print, and they’re paying off. […]
Designing Large Format Graphics
Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show […]
The Power of Print Marketing
Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]
What Is G7 Certification And Why Is It Critical To Your Brand?
Regardless of your background, as someone sourcing commercial printing services, you expect the utmost in quality. You view your brand integrity as top priority, you want your turn time as quick as possible, and you want your costs minimized. G7 Master Printer Certification helps ensure your expectations are met, and exceeded, by upholding specific international […]
Looking for Chicago’s Printers Row? It’s on Ravenswood
In January, the announced sale of the Palmer Printing plant at 739 S. Clark Street made official what has long felt like an inevitability: there are no more printers in Printer’s Row. Once one of the nation’s liveliest printing hubs, the Printer’s Row neighborhood hasn’t lived up to its name for decades. Following the exodus of industry giants like […]
Historic printing press removed, replaced with newer machine
A big change at Cal Poly – their historic printing press is out and a replacement is in! “In our industry, there’s a major shift going on,” Graphic Communication Department Chair Kenneth Macro said. “You get [the news] now on your gadgets.” The ‘major shift’ Macro is describing is the increasing number of news sources […]
Harnessing The Power of Direct Mail
Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]