Designing for printed material, big and small, has requirements that don’t apply when you are designing for the web or social media. Here are some of the common mistakes printers see when files are submitted for printing: 1. COLOR MODE: RGB TO CMYK Printers produce color by using a four color process: Cyan, Magenta, Yellow […]
3 DIRECT MAIL TACTICS
Re-engaging lapsed customers can have a lasting effect on your bottom line. Direct mail has proven itself to be an effective channel in this respect. By reaching out to customers who have stopped frequenting your business, you stand to convert a segment that is already familiar with your brand—all with a simple, well-written mailpiece. Read […]
Pantone’s 2019 Color of the Year is Awesome!
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the […]
PAPER FOR BOOKS IS GETTING HARDER TO COME BY
With gift-giving season approaching, booksellers are gearing up for seeing more traffic through their doors and at the registers. But this year, more than any year in recent memory, booksellers are increasingly worried about whether there will be enough copies of the biggest titles. Some of the hottest picture books of the season, including We Don’t […]
Print and Digital Ads Influence
LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting […]
Pantone creates the world’s most unignorable color
What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored. 12 colors […]
Quad Graphics to Acquire LSC Communications in All-Stock Transaction
Business Combination Creates Highly Efficient Print Platform to Fuel Quad’s 3.0 Transformation and Strengthen the Role of Print in a Multichannel Media World Quad/Graphics, Inc. QUAD, +3.58% (“Quad/Graphics” or “Quad”), a leading marketing solutions provider, and LSC Communications, Inc. LKSD, +4.69%(“LSC Communications”), a leader in print and digital media solutions, today announced that their boards of directors have approved a […]
The Joy of Work
The thinking behind a food franchise is that a meal in one location should be identical to that same chain in a different location. At Dunkin’ Donuts, then, a cup of coffee is a cup of coffee is a cup of coffee. You order. Robotic employees pour it in a cup and hand it to […]
Making a Deep Impression by Marrying New to Old
For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues […]
USPS seeks record postal increase to bolster falling revenues
The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]