Did you know that today is a printers holiday?!?! International Print Day 2017 is today! Get out there and celebrate. Today is all about making print trend. Get it into your vocab and help spread the word. On OCTOBER 18, 2017 take to your social channels to SHARE information related to Print and Integrated Marketing and include the […]
An Ode to Print (brought to you by SPC)
In honor of National Print Day, we at SPC thought it would be fun to step back and take a moment to celebrate what’s behind the work we do every day. It’s print—the great, impactful medium that powers what we do. So here are five reasons to support print, and some commentary from SPC team […]
Inside the Pantone Color Factory – A Look Inside
Designers and artists all over the world use Pantone’s color factory produced guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Just who is Pantone? Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey.[1] The company is best known […]
Why Direct Mail is More Effective than Email
We could not help but share with you from our friends at Mohawk Paper. 10 Reasons Direct Mail is More Effective than Email There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established […]
USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?
I’m sure you’ve heard about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials… Since we have received a good amount of inquiries about it we decided we would do a thorough explanation of the program and let you know what businesses should use it and what businesses it could actually […]
Guinness World Record Poster Printed
Germany based Verseidag seemee, a manufacturer of printable materials for the sign, digital and screen printing industries, announces the movie poster “Boss”, printed on Verseidag seemee mesh extra material, sets a new Guinness World Record. The fan club of the Bollywood star Akshay Kumar actualized the larger-than-life poster in association with the UK-based digital printer Macro Art to attend the […]
Direct Mail Evolves
How often do you get home, open your mailbox, and find it stuffed with a barrage of useless advertisements tailored more toward your grandmother than you? How many of those direct mailings have no bearing on your interests, purchases or lifestyle? How many pieces would you say you throw out each week? I’m going to […]
Sales and Fishy Marketing
By Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed […]
Tips To Keep Your Direct Mail Out Of The Trash!
How many times have you snagged the mail from the box and not even opened it? We’re print enthusiasts, and even we’ll admit to doing it from time to time. So how do you break that cycle? Here are a few direct mail tips to keep your mail from heading straight into the trash bin. […]
Branding in 2017: Reliable, Respectful, Real
Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on? Before we dive in, let’s clarify a few […]