Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show […]
The Power of Print Marketing
Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]
What Is G7 Certification And Why Is It Critical To Your Brand?
Regardless of your background, as someone sourcing commercial printing services, you expect the utmost in quality. You view your brand integrity as top priority, you want your turn time as quick as possible, and you want your costs minimized. G7 Master Printer Certification helps ensure your expectations are met, and exceeded, by upholding specific international […]
Looking for Chicago’s Printers Row? It’s on Ravenswood
In January, the announced sale of the Palmer Printing plant at 739 S. Clark Street made official what has long felt like an inevitability: there are no more printers in Printer’s Row. Once one of the nation’s liveliest printing hubs, the Printer’s Row neighborhood hasn’t lived up to its name for decades. Following the exodus of industry giants like […]
Historic printing press removed, replaced with newer machine
A big change at Cal Poly – their historic printing press is out and a replacement is in! “In our industry, there’s a major shift going on,” Graphic Communication Department Chair Kenneth Macro said. “You get [the news] now on your gadgets.” The ‘major shift’ Macro is describing is the increasing number of news sources […]
Harnessing The Power of Direct Mail
Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]
Print techniques that say a lot about your brand without saying anything at all
Art effects and specialty print techniques (which perform better on coated paper) are sensational avenues to reach that coveted status as an instantly recognized and exciting brand. The following are a few of our favorite finish and special effect examples. They create unique tactile experiences and can engage your audience with your brand in a […]
A Mini Paper Mill Tour
If you are a printer, buyer or designer that has been on a paper mill tour, then you may already be familiar with the science and technology of paper making. But for those of you that haven’t walked the steamy rooms of a mill, the process and the scale of the manufacturing may be hard […]
Print Insert That Smells Like Leather
I was able to get my very own copy of this one(thanks Mom)! I have to say this was really cool and it really does smell like leather. This was a home run in terms of using print to drive an experience. Editor’s Pick Toyota has created a pop-up print insert for the Camry that’s […]
Reasons Why Direct Mail is More Effective
Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]