Sales and Fishy Marketing

By Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed […]

4 Essential Rules of Effective Logo Design

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see […]

Programmatic Printing drives Direct Mail

Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that […]

Hot New Products to See at PRINT 17

Here’s a sampling of just some of the new products that will be highlighted during PRINT 17 Sept. 10-14 in Chicago. Visit www.Print2017.com for more info on the show. The Océ Colorado 1640 roll-to-roll printer from Canon USA. The Océ Colorado 1640 printer, from Canon Solutions America, Large Format Solutions – LFS, will be spotlighted. With top speeds […]

Simply Converting CMYK to Pantone

Converting across multiple formats is never easy.  CMYK, Pantone, HEX, RGB, the list goes on.   With so many tools online to use, it’s hard to weed out what is truly going to help.   Here is a quick tool I use all the time.  A very simple converter of CMYK to Pantone colors.  Just […]