A Mini Paper Mill Tour

If you are a printer, buyer or designer that has been on a paper mill tour, then you may already be familiar with the science and technology of paper making. But for those of you that haven’t walked the steamy rooms of a mill, the process and the scale of the manufacturing may be hard […]

Reasons Why Direct Mail is More Effective

Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]

Create Color Palettes From Your Instagram Photos

Pantone has launched Pantone Studio, an addictive new iPhone app aimed at young, digital-savvy designers and Instagram-happy color-lovers who might get a kick out of creating personalized color palettes on their smartphones captured from selfies and snapshots and matched to Pantone’s color library of more than 10,000 hues. Designed by digital agency Rokkan, the new app replaces the company’s MyPantone app from […]

Powercoat Alive – Adding Content to Paper

Powercoat Alive – Deliver Interactive Content in Your Paper | NewsWatch Review from NewsWatch Television on Vimeo. Everyone is talking about it in the technology world- NFC or Near Field Communication. Rooted in radio-frequency identification tech, NFC has recently gained high popularity in recent years due to its integration with mobile devices. Now here comes a solution to make it even […]

Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge

With our modern fixation on shiny new technology, it’s refreshing to see Scouts get excited about something from the predigital age. That’s exactly what’s happening in Lancaster, Pa., where one Scouter has channeled his passion for Gutenberg-style printing into a volunteer Scouting role. In 2009, Ken Kulakowsky, who has been involved with Scouting since he was a Cub Scout […]

4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]